Selon une étude Gfk, les Français ont dépensé 500 millions d'euros pour écrire en 2005. Une fois sur quatre c'est pour acheter un stylo à plume. Le tout informatique n'a pas plus entamé le créneau du luxe. Pour la même année, 21 millions d'euros ont été dépensés pour des modèles dont le prix est supérieur à 100 euros. La moyenne d'achat est d'ailleurs de 196 euros. Ce n'est pas un marché de masse : seulement 100.000 stylos à plus de 100 euros se vendent chaque année en France. Et dans cette niche, Montblanc se taille la part du lion, 63 % du marché du stylo de luxe en valeur, au détriment de S.T Dupont qui peine à 7 %.

Si les stylos d'entrée de gamme s'écoulent dans la grande distribution (25% du marché en volume), les papetteries traditionnelles (29%) résistent. Et c'est sur elles que s'appuient encore les deux leaders mondiaux des instruments d'écriture. Les deux marques jouent la sélection de leurs partenaires. 900 magasins seulement sont habilités à distribuer la marque Montblanc, S.T. Dupont, 200. Mais le must, c'est la boutique en propre. Et Montblanc entend bien développer cette stratégie quand S.T.Dupont rassemble ses forces pour rebondir.

Lorsque Montblanc ouvre une quatorzième boutique à son nom, S.T.Dupont annonce une fermeture. Avec ses shop-in shops, ces corners dans les grands magasins, S.T. Dupont en compte aujourd'hui dix. Une réalité à l'image de la situation financière des deux marques. S.T Dupont traverse une crise financière profonde (51,5 millions d'euros de pertes en 2005). En France, le chiffre d'affaires est stable à 4,7 millions d'euros. Une stabilité à laquelle le réseau contribue. ce sont les boutiques de l'avenue Montaigne et l'outlet de Marne-La-Vallée. L'activité stylos et briquets représente 54,6% du chiffre d'affaires, plus de la moitié étant assuré par les seuls stylos.

Pendant ce temps, Montblanc affiche une santé insolente. Le fabricant, détenu par le groupe Richemont, numéro deux mondial du luxe, annonce une croissance des ventes de 23% en 2005. Groupe de luxe global, les stylos réalise 60% du chiffre d'affaires de la marque.




Dear pen lover here you can find the new cover of the last book on waterman from

M. MAx Davis

For any order check the shop online

65 € + 15 € shipping

Available end of october 2008


TIBALDI for Riva





TIBALDI is proud to introduce the TIBALDI for Riva writing instruments. The collection marks the first ever collaboration of these two iconic Italian brands - Riva, makers of the most luxurious power boats in the world and Tibaldi, Italy’s first fountain pen manufacturer. Both are companies equally committed to creating strikingly beautiful and exquisitely crafted Italian luxury goods.


Riva history


The Riva story began in 1842 in Sarnico, a small town on the shores of Lake Iseo in northern Italy, when Pietro Riva attempted to repair two storm-damaged fishing boats. Succeeding where others had failed, his carpentry skills soon earned him a reputation for working miracles. He was soon commissioned by a wealthy client to build a new boat. In the century which followed, Pietro’s son, Ernesto, introduced passenger and cargo boats while his grandson, Serafino would produce triumphant racing boats between the first and second world wars. In the 1950s Carlo Riva specialised in pleasure boats which came to be known as the epitome of elegance and Italian style. Today, after an unbroken 160 year history, Riva is the world’s number one name in luxury yachting.


Since Riva joined the Ferretti Group in 2000, its production capacity has swelled. But with less than 90 yachts sold annually round the globe, Riva routinely accommodates lengthy waiting lists. In 2003 Riva opened a new shipyard in Sarnico right next to the original yard used by Pietro Riva.


TIBALDI - a writing instrument of divine proportions


TIBALDI created Italy’s first fountain pen in 1916. Ever since, design-conscious collectors and pen enthusiasts across the globe have cherished TIBALDI’s precious, reliable and collectable writing instruments.


Each one an ornate accessory and a masterpiece of technological innovation, all TIBALDI pens have been developed and designed with a level of precision and care usually reserved for high precision mechanical watches.


The Divine Proportion


Phi – the concept known as the Divine Proportion – informs every minute detail of the structure of all TIBALDI writing instruments. It all started when Italian mathematician Fibonacci discovered an extraordinary mathematical sequence in the 13th century. In it, each number equals the sum of the two previous numbers. A further mathematical relationship between the numbers in Fibonacci’s sequence was revealed in the 18th century. Every number is approximately 1.618 times larger than the number that precedes it. This ratio became known as Phi.


Phi has been used in art, architecture and music for centuries. Such is the objective perfection of the Divine Proportion, that many classical composers and designers did not even know they were applying its principles. The concept of Phi also occurs repeatedly in nature - in the structure of dolphins and the alignment of leaves on trees.


The choice of success


Both TIBALDI and Riva owners are in illustrious company. TIBALDI is the choice of some of the world’s greatest movie, sporting and music stars, writers, authors, film directors, heads of state and royalty. Owners span the gamut from actor Tom Hanks, Da Vinci Code film director Ron Howard, author Dan Brown to Apple founder Steve Jobs and Bahrain’s royal family. Riva boats meanwhile have been a favourite of Marilyn Monroe, Richard Burton, Sophia Loren, Prince Rainier, Aristotle Onassis and Peter Sellers and have appeared in James Bond movies.


Italian design at its pinnacle


Design and style are central to both TIBALDI and Riva. With meticulous emphasis on details, TIBALDI has created a unique pen collection reflecting the exquisite lacquer work, woodwork and rich interiors for which Riva is renowned.


All TIBALDI for Riva writing instruments are coated in exactly the same paint colours as Riva boats. Made of a secret formula known only to Riva, these patented paints are designed for extreme durability.


Echoing the shape of the original Riva bitts (the posts fixed to the deck of a ship for fastening cables and ropes), the clip’s sophisticated spring mechanism lifts it easily away from the cap, enabling it to slide effortlessly when inserted into a pocket. The barrel is handcrafted with inlaid wood, reminiscent of the wooden deck on Riva’s boats.


TIBALDI for Riva casing


TIBALDI for Riva pens are presented in cool metal holder trimmed with wood and lacquered with matching paint colour, perfect for those with a penchant for nautical travel.




Like the original TIBALDI nibs from the early 1900s, each one is solid 18K gold and engraved with the guarantee of first class writing instruments – 1a Qualità. Nibs are available in medium grade and feature a three-tone colouration – white rhodium, rose gold and black rhodium.


Limited editions


Each TIBALDI for Riva pen is a limited edition writing instrument.


The collection consists of:

500 fountain pens in each colour

500 roller balls* in each colour


*Roller balls are also supplied with an extra ball point pen refill




Two Riva colours are available:

~Roman Bronze

~Navy Blue


The former trimmed with rose gold plating and the latter with palladium.






In Ancient times in China, the Dragon was considered the King of Heavenly Deities while the Phoenix was often referred to as the Queen of birds.


Traditionally passed down to this day, the Dragon and Phoenix are the symbols of auspiciousness, often known as part of the "Four Supernatural Spirits" along with the Lin and the Tortoise.


The Dragon often appears in a variety of magical forms, be it short or long, big or small. It inhabits all territories from the heights of the heaven to the depths of the earth and believed to have the power to control rain, bestowing precious water during times of drought and clearing the clouds when floods threaten. The Phoenix, believed to be a supernatural bird embodying the five virtues of benevolence, righteousness, propriety, wisdom and sincerity. Never harming a single insect or blade of grass, perching only in the finest foramina trees, eating only bamboo seeds and drinking spring water.


There is an old Chinese saying, " When the Dragon soars and the Phoenix dances, the people will enjoy happiness for years, bringing peace and tranquility to all under heaven". Such is the belief as an auspicious sign when sightings of both the Dragon and Phoenix are seen together.


In addition to serving as auspicious symbols, the Dragon and Phoenix were often metaphors for the gentleman and the sage. For example, Confucius reportedly compared Lao-tzu to a dragon; both reserved yet elusive spirits capable of freely transcending the boundaries of heaven and earth. Lao-tzu is also said to have compared the wisdom and grace of Confucius to the lofty virtues associated with the phoenix; both took benevolence as the ultimate virtue in treating others. Consequently, we know from ancient texts and artifacts that the dragon and the phoenix were auspicious animals as early as the Neolithic age in China. Highly revered and appreciated, images of dragons and phoenixes found their way onto ceremonial jade ornaments and were carved, painted, or sewn onto objects of everyday use--representing reverence for the spirits and desire for auspicious fortune. This custom was passed down through the ages. From references of dragons and phoenixes in local festivals and rites to the heights of literature and fine art, they all reveal the glory of these legendary animals.


Ever since the First Emperor of China, the Ch'in dynasty (221-206 B.C.), proclaimed himself descendant of the dragon, almost every ruler was referred to as "The True Dragon, Son of Heaven." Becoming a symbol of the ruler was the Dragon, while the phoenix became an embodiment of his mate.


Representing imperial nobility and authority, the forms of the dragon and the Phoenix were gradually transformed into images associated with the court. Till these days, we can find images and patterns bearing the imperial Dragon and Phoenix in almost everything related to the court, from palace decorations and architecture to furniture, clothing and even everyday items in a variety of materials from paper to wood and even jade. Making them "true" treasures of ancient Chinese arts and crafts, the Dragon and Phoenix are depicted in every imaginable style and pose.


It is with such adulations that Tibaldi has created these mystical animals as a pair symbolising prosperity and virtue to all who possess them.




TIBALDI introduces a precious pen set, celebrating the most powerful and auspicious mythological creatures according to Chinese tradition.


The fountain pen is hand painted with a mighty portrait of the Dragon on the barrel, whilst the body of the roller ball boasts an elegant image of the Phoenix. Designed, painted and produced with supreme precision and craftsmanship, TIBALDI pens are ornate accessories and masterpieces of technological innovation.


TIBALDI pens embody the ancient concept of the Divine Proportion, or Phi, to every minute detail, resulting in writing instruments of sublime elegance.


*“Draco et Phoenix” is the Latin translation of “Dragon and Phoenix”.


Divinely inspired design


Phi – the concept known as the Divine Proportion – informs every aspect of the structure of all TIBALDI pens. For example, the proportion between the pen’s cap and the visible portion of the barrel when the pen is closed equals the phi ratio, 1.618. Even the pen’s accompanying case is measured in multiples of the phi coefficient.


Phi has been used in art, architecture and music for centuries, often unintentionally. Aesthetically, phi is a symbol of perfect and natural beauty. It occurs constantly in nature, in the pattern of the skins of animals and fruits and the arrangement of leaves on trees.


Precious, reliable, collectible


Ever since TIBALDI introduced Italy’s first fountain pen in 1916, collectors and pen lovers round the world continue to rely on TIBALDI’s extraordinary, precious and high-performance writing instruments.




The TIBALDI DRACO ET PHOENIX collection is based on the original TIBALDI Divina design.


Two international patents testify to the uniqueness and technical excellence of all TIBALDI Divina pens.


TIBALDI’s unique design based on the Divine Proportion is patented, as is TIBALDI’s innovative and precise filling mechanism.


Rotating the pen’s blind cap while filling the pen feels and sounds like winding the crown of a fine watch. The mechanism applies a slight resistance to rotation, avoiding brusque movements at the bottom of the pen and reducing the risk of accidental leakages.


Meticulous detailing


A snap mechanism and roller on the clip mean the TIBALDI Divina slips smoothly into a pocket or onto a notepad. Each clip is carved with computer-operated cutting and shaping machines combined with the finely honed skills of Italian master craftsmen.


The artist – Lorena Straffi


Airbrush artist Lorena Straffi has skilfully airbrushed miniature portraits of the mighty creatures onto each DRACO ET PHOENIX pen. Born in Bologna, Italy, Lorena Straffi set up her own studio there in 1992, establishing a name for herself by bringing her unique take on airbrush painting to Harley Davidson and Ducati motorbikes as well as Maserati cars. In 2005, she moved to England, where she co-founded Artenchant Studio, specialising in customised airbrushed works of art for corporate projects and private collectors round the world. In 2007 and 2008, she co-operated with TIBALDI on the exclusive CLARI VIRI collection.


Airbrushed miniatures


Airbrushing is an art of extreme precision. An airbrush is a small, air-operated art tool used to spray paint from a small reservoir mounted on its side. The artist combines the right amounts of paint and air pressure by depressing the trigger on the top of the airbrush, whilst moving the airbrush at varying distances from the surface being painted. Artist Lorena Straffi began working millimetres from the surface, skillfully airbrushing the detail onto the tiny surface of the DRACO ET PHOENIX pens. If the viscosity of the paint is too thick it could congeal at the needle tip and destroy the art work. If it is too thin it could burn through the existing artwork destroying it completely.




Like the original TIBALDI nibs from the early 1900s, each 18K solid gold TIBALDI nib is engraved with the guarantee of first class writing instruments – “1a Qualità”. Platinum is only applied outside the contours of the eagle and inside the words, requiring the skill of an experienced goldsmith. The thickness of gold varies across the nib to maximise flexibility and comfort when writing.

A choice of wider nib grades match every writing preference – fine (F), medium (M), broad (B), double broad (BB), oblique medium (OM), oblique broad (OB) and STUB.




Each TIBALDI DRACO ET PHOENIX pen is a precious limited edition writing instrument. Only 99 sets consisting of fountain pen and roller ball are available.


TIBALDI casing


The DRACO ET PHOENIX set of writing instruments is presented in a sumptuous piano-finish-lacquered-wooden-case.




The Dragon fountain pen is fashioned from black resin while the Phoenix roller ball is made of ivory resin.


The ivory and black stress free acrylic is carefully carved by master craftsmen from a single bar of raw material, guaranteeing durability.


A diamond patterned finish is found on the pen’s trimmings in sterling silver with rose gold plating. This pattern is known as Clou de Paris – an ancient decoration found on fine watches ever since the 18th century. The ratio of the Divine Proportion applies to the height and width of every Clou de Paris engraving found on the pen’s trim and barrel.

BEXLEY 2008th Owner's Club

The 2008 Bexley Owners Club Edition is another first for Bexley. The cap and barrel bodies are formed from solid sterling silver. Each cap, and each barrel, is engraved with 4 panels in a distinctive organic pattern, surrounded by a smooth background. The top of the cap, the bottom of the barrel, and the grip section are machined from black cast acrylic. In recognition of our fifteenth year, there are 150 pens in sterling silver with matching clip, and 150 in vermeil (sterling silver with heavy 23 carat gold plating) with matching clip. Additionally, there are 50 matching non-serialized roller ball pens in sterling silver & 50 in gold vermeil. The pens are equipped with Bexley's two-tone 18k solid gold nibs in fine, medium, broad, or broad stub widths. They fill from standard ink cartridges, or the supplied piston-filling converters. The Bexley Owners Club pens are bench-made in our factory in Columbus, Ohio. Our master craftsmen make each pen individually - cutting, shaping, smoothing, test-fitting, adjusting, assembling, polishing the body, installing your nib, and testing the finished pen for proper performance. In a world of mass production, it is a pleasure to produce a bench-made, high-quality product. In fact, Bexley Pen is the only writing instrument manufacturer still making fine fountain pens in the USA. It would be our privilege to make one for you. The Bexley 2008 Owners Club pens will be available beginning December 2007 MSRP* for the FP is $495 (150 Serialized Pieces) each color MSRP* for the RB is $375 (50 non Serialized Pieces) each color


JAGUAR CONCEPT ROSE GOLD FOUNTAIN PEN The Jaguar Concept features cutting edge design with rose gold accents. Concept, Jaguar’s first pen collection, makes a bold statement about the design correlation between writing instruments and cars of the future. The Concept captures the essence of the new Jaguar XK model with its flowing, aerodynamic lines, beautiful proportions and tactile appeal. The aluminum body is treated with multi-layered, high-depth lacquers with extra glossy finishes in authentic Jaguar colors of Ebony and Ivory. A super-sleek, beveled-edge clip points to the Jaguar emblem embossed on each pen. The clip, grip and bands are upgraded with the handsome, new rose gold plating. Wide, tapered barrels bring sheer pleasure and performance to your writing. The fountain pen has a large, polished stainless steel nib plated in rose gold and engraved with the Jaguar “Leaper” logo. The Concept series also includes a capped rollerball, and a ball pen and 0.7mm pencil with twist-advance mechanisms. Fountain pen uses cartridges or converter.

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